Built to help growing companies find buyers for their products and services, FIRMPersuasion brings focus and process to the business development function. By focusing on the People, Processes and Tools of your business development organization, we can systematically improve your sales and marketing effectiveness. The FIRMPersuasion approach stems from years of experience working with companies of all sizes...

FINDING THE CUSTOMER
A quick scan of the Business Books section at your local bookstore will reveal a stunning array of tomes describing sales and marketing techniques, case studies, scandals and biographies. Within this overwhelming world of approaches and opinions is an endless variety of ways for you to improve your approach to acquiring and retaining new...